Mobile and cloud computing technology offer middle market companies untold opportunities to improve how they operate, both internally and with customers. This recent study sponsored by Deloitte LLP surveyed 466 respondents from businesses with annual revenues from $100 million to over $1 billion to explore executive-level perspectives on the utility of the cloud to growing and improving business.
Among the respondents, 65 percent were senior executives, and 79 percent were from privately owned companies. The survey focused on mid-market IT executives in particular, and according to Deloitte, these are some of the key findings:
- Technology is seen as a catalyst for growth and is now viewed by more business leaders as a worthwhile investment and a source of strategic advantage. Nearly half of those surveyed report their firms are spending more on tech this year than they did in 2012.
- The advent of cloud-based technology offers more affordable alternatives for mid-market companies: 56 percent of executives say their organization is already using some form of cloud-based service.
- Nearly 4 in 10 executives surveyed say issues concerning data privacy and security risks are holding them back from adopting cloud-based services.
- Mid-market companies are leveraging mobile technology not only to better understand the wants and needs of customers, but also to increase workforce productivity and streamline business processes. Two-thirds of executives surveyed report that their company is either planning (34 percent) or has already developed (33 percent) at least one mobile application.
To learn more, download the full report here.